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Answers the questions:
- What is the Performance Goal?
- What do you want the learners to be able to do, when they are finished with the instruction?
Through Analysis, a vital first step, we gain a thorough understanding and definition of the following components:
- The learning audience
- Their work environment
- Job competencies and skills (job analysis)
- Job tasks that must be completed to reach the Performance Goal (task analysis)
Defining and understanding these components allows us to define:
- The overall Performance Goal (what you want the learners to accomplish)
- Performance objectives (observable behaviors)
- Supporting learning objectives
- Technical and functional requirements
Analysis Deliverables can include the following:
- Needs Assessments
- Curriculum Designs
- Project Statements of Work (SOW)
- Functional Specifications

Answers the question:
- How will the learners be able to demonstrate the performance objectives and accomplish the overall Performance Goal?
During Design, we develop detailed design documents (G2D2™) that outline:
- The overall Performance Goal
- Performance objectives
- Supporting objectives
- Instructional flow and chunking
- Topic outline and organization
- Instructional methodologies (eLearning, instructor-led, self-study, etc.)
- Practice methodologies (case study, role-play, games, simulations, etc.)
- Content and subject matter resources
- Assessment approaches and scoring
- Evaluation methodologies
The most important aspect of design is that all elements of the Instructional Design link back to the overall Performance Goal and performance/supporting objectives. Everything that takes place in the instruction should, ultimately, support the achievement of the overall Performance Goal.
Design Deliverables can include the following:
- Detailed Design Documents
- Assessment Plans
- Design Briefs
- User Interface Design Concepts
- Prototypes

During Development, we create the products required to support the design, in order to meet the stated objectives. These products include:
- Participant guides
- Leader/facilitator guides
- Storyboards
- PowerPoint presentations and other visuals
- Job aids
- Performance support tools
- Evaluation tools
- WBT modules [Shareable Content Object Reference Model (SCORM) and Learning Management System (LMS) -compliant]
- Electronic Performance Support Systems
- Object-oriented interactivities
- eBased simulations
- Online glossaries
- Online quick reference guides

The instructional products are complete! Ideally, Implementation includes a pilot phase, followed by feedback and revision, based on pilot results. In today's business environment, however, a "pilot phase" is often a luxury few companies can afford. Given this reality, most finished products immediately go "to market."
During this phase, we work with the client to ensure smooth implementation and to develop contingency plans for unforeseen circumstances.
Implementation Deliverables can include the following:
- Implementation Plans
- Implementation Management Strategies
- Final products installed on client servers
- Train-the-Trainer design, development and delivery
- Trainer observation and feedback services
- Training delivery and facilitation
- Pilot facilitation and management

During Evaluation, we assess the effectiveness of the earlier ADDIE phases. Using Kirkpatrick's model, we develop tools and scoring mechanisms to support evaluation at levels I – IV.

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